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Welcome to Fifth & Finest, a forty-friendly fashion blog with zero frump. Have a nice stay!

Target Try On: Who What Wear Dresses

Target Try On: Who What Wear Dresses

I set foot in Target infrequently and with trepidation, since I usually want to spend the equivalent of a hefty monthly mortgage payment on both clothes (here I’m including shoes and accessories, which are often the best things in the store) and homeware.

So it’s rare I walk out empty handed, but I did the other day (well, almost, I’m not counting the dill pickles and Father’s Day card). Especially after spending time in the Who What Wear concession. For those who don’t know, WWW began as a blog (which has since become a uber-mega-monster blog) and has developed into a brand all of its own, selling a main line and one for our friends at Target.

Their minimal take on trends is normally right up my alley, but the current crop of summery dresses (on a 20% off sale last weekend) was just a bit too Doris Day for my tastes. However, since this isn’t all about me (shocker), I dove in and gave them a try for your benefit. I know, I’m nice. Here are the results.

Who What Wear for Target green chevron print wrap dress, $39.99

Who What Wear for Target green chevron print wrap dress, $39.99

Who What Wear for Target blue floral wrap dress, $39.99

Who What Wear for Target blue floral wrap dress, $39.99

Who What Wear for Target tie front cream midi dress, $39.99

Who What Wear for Target tie front cream midi dress, $39.99

Who What Wear for Target cream denim shirt dress, $39.99

Who What Wear for Target cream denim shirt dress, $39.99

Who What Wear for Target brown polka dot shirt dress, $34.99

Who What Wear for Target brown polka dot shirt dress, $34.99

Who What Wear red and cream print midi dress, $37.99

Who What Wear red and cream print midi dress, $37.99

I love the color of the first, bright green number, but felt it was just a little too long for a midi, too short for a maxi.

The blue is the real 50s housewife number. Again, the bright hue is cheery and summery, but the style is just a little too twee for me. Maybe with some Nikes? Or Dr Martens (will I ever grow up?)

The cream number with the bow was not working on any level. At all. And I’m not sure who it’s target (‘scuse the pun) demographic is.

The button-through cream shirt dress was much more my style, but way too heavy being made of denim. Not chambray or any other kind of imitation denim. 1980s denim jacket denim. So bulky and way too hot for the summer.

The polka dot brown shirt dress looked so promising on the hanger, but on the bod I felt like Wilma Flintstone. And not in a good way.

Finally, the red print midi with the black straps. It was the most promising of the bunch (on me, anyway) but still didn’t move me to open my wallet. FYI, I did try on a size XS which wasn’t the most flattering. Maybe a bigger size would have won my heart, but I doubt it.

So not an altogether successful try on (except for my bank balance). But maybe it saved you a trip. You’re welcome.



Guest Post: Summer Essentials for Women Over 40

Guest Post: Summer Essentials for Women Over 40