I bought two bras from ThirdLove. Here's my verdict.
Unless you’ve been hiding under a rock (or its modern equivalent, nowhere near social media), you’ll have seen adverts for the online bra brand ThirdLove just about everywhere. Founded by two women, the company’s website claims:
“We do bras differently. No discomfort. No dressing rooms. No drama. Just insanely comfortable bras, designed to fit perfectly.”
Instead of using size templates they use real life women’s measurements and offer way more sizes than most other brands - including the ingenious half cup. To find the right size, you answer a series of questions about the bra/s you’re currently wearing and how they fit. Based on your answers, ThirdLove also recommend ideal styles for your shape. They offer sizes from 30A to 48I, so most women will probably find what they need.
I’m pretty sure I’ve never bought a bra online (at least not without having already owned the exact same one and therefore knowing it would fit). But I gave it a go, partly out of curiosity and partly because I’ve been wearing the same 2 year old Target bra on repeat but it’s getting too big now I’ve shed some weight and is, frankly, fit for the bin.
After taking the Fit Finder test I was “diagnosed” as 34 B1/2 with athletic boobs (yet to win any sporting awards unfortunately). It sounded about right, so I decided to opt for the recommended 24/7 Classic T-Shirt Bra and, in the interests of variety and necessity, the 24/7 Lace Contour Plunge. They arrived today and I’m pretty excited about them.
To be clear, I’m writing this purely as a review of a much-hyped brand to see if it lives up to expectations. I paid for my bras (plus one pair of pants) with my own cold, hard credit card. However, if they want to pass any freebies in my directions I’ll definitely take them, as their bras are excellent.
Fit and Comfort
The T-Shirt bra is available in 9 different shades, so you should find one to match your skin tone (the website shows all their styles modeled by women of all different colors, shapes and sizes which is great to see). It gives a flattering, subtle uplift and is still super comfortable, which is no mean feat. The straps have a soft lining and the hook and eye fastener section is foam padded so it doesn’t dig in. They also print their sizing information on the inside of the bra (plus the style name which is helpful for re-orders) rather than attaching a scratchy label.
The plunge is very pretty and similarly flattering and easy to wear. Again, ladies, you know this is not a given. Far from it.
I haven’t tried the pants on yet because, well, it’s hailing outside and these sweats are staying in place. But they look lovely.
The Tee bra was $68 and the Lace Plunge $76. So these won’t be the cheapest bras you’ll ever buy. But for the fit, comfort and sheer choice of sizes and styles, they’re pretty good value for money. Once you factor in the free shipping for orders over $75, plus the convenience of ordering from your sofa (no cold-handed measuring lady with her tape on your boobs), and I think its a pretty sweet deal. They offer a rewards program with discounts and free gifts, but I haven’t dug into that yet. If you become a devotee it would likely be worth joining.
After delivery you have 60 days to wear, wash and live in the bra to decide if it’s right for you. If not, they’ll take it back. They also offer text, live chat or email communication with Fit Experts who’ll help you out. I didn’t use this service, but if it’s anything like the rest of their customer service it’s likely to be efficient and helpful.
Outside the US
At present, ThirdLove ships to 38 countries outside the US. Shipping to the UK takes 2-3 weeks and costs $9.99. I’d still say its worth it.
Weirdly, ThirdLove don’t have information about where and how their bras are produced accessible from their home page (they do reference the $10 million worth of bras they donated to women in need in 2018, which is great). After a little digging I found a blog post from late 2018 which explains that they manufacture in Asia (for the expertise) in WRAP-certified, women-owned and run facilities which seem to be decent places to work. I’d like to hear more about their environmental efforts though and how they source their materials.
if you’re in the market for new brassieres give ThirdLove a go. I think you’ll be happy. And if you have already let me know your verdict (at this point I’d normally say send pics which, of course you still can, but don’t feel obligated, I’m not Harvey Weinstein). Lingerie away!